Flatiron Cornhole

playingbagsFlatiron Cornhole is a company I founded in 2009 to develop and sell equipment for the tailgating game called cornhole or bags. It was a hobby that turned into a part-time business, and continues to grow organically. It has been profitable since 2011 and its products are known nationally.

Products

The most successful products from this venture were Surefire Cornbags, and specifically Surefire Pro Style Dual-sided Resin Bags which have proven very popular and profitable.

Other products still being sold were a wide assortment of bags, the original Sturdy-Up Tally Tower, Flatiron Classic and Lockjaw boards, plus an assortment of accessories and other minor products.

Many experimental products were also developed and test-marketed as well, including round bags, mini-bags, children’s sets, hundreds of innovative bag materials and fillings, many types of score keeping devices, special powders for boards, court markers, boards spacers, tournament materials, promotional devices, key chains, signage, and more.

Sales and Distribution

The bulk of current sales are done through our web sites flatironcornhole.com and surefirecornbags.com and through Amazon and eBay.

Web site: flatironcornhole.com

www_flatiron75

This is the main web site. Boards, bags, and score keeping devices are sold here directly to customers.

Web site: surefirecornbags.com

www_surefire75.jpg

This is the web site that sells Surefire Cornbags branded bags. It has a separate web site so that bags can be promoted alone without a direct tie to boards or complete sets. The bags market is somewhat independent. The majority of players make their own boards, but prefer not to make bags. And many board makers also prefer not to make bags.

Web site: sturdyup.com

wwwsturdyup75b.png

This web site was devoted to our original product the Sturdy-Up Tally Tower score keeper. The web site was closed in 2016 and folded directly into flatironcornhole.com where Tally Towers continue to be sold. They also continue to be sold on Amazon.

fisturdyup50

Sturdy-up Tally Towers have a small but devoted following. At current quantities the price is too high to compete effectively with other options in volume. The design is very good and production is inexpensive. The product might be very viable and popular in the future with some simple adjustments.

Amazon

Surefire Cornbags including Traditional, Pro, Cornless, and XXL Premium Cornless, Stars and Stripes, and Camo are sold on Amazon, as are Sturdy-Up Tally Towers, and Key Chains.

EBay

All of the products sold on Amazon were sold on EBay for a time. However most of those have been discontinued. EBay did not promote them aggressively, and the competition was priced too low for competing to be worthwhile. Amazon is apparently a more suitable market for quality over price.

Craigs List

Bags are sold on Craigs list for local buyers. Most local sales are to dealers.

sfheader.jpg

AZ Baggers

AZ Baggers was a site devoted to organizing Arizona tournament players. At it height it had over 500 players registered and was THE source for announcing and promoting tournaments and other bags events in Arizona. It helped promote sales but it was mostly a free source for announcements.

azb.png

TACO

The Tempe Area Cornhole Organization was the very first cornhole promotional and organizational portal for players. It combined what were then a dozen separate mailing lists in one players organization that promoted the game and events.

www_taco

Direct sales and promotions at local events

Flatiron ran tournaments, and promoted products are large gatherings and local and regional events.

Bars

Flatiron boards and bags were used at bars throughout the Phoenix area. They included Phillys, Majerles, Four Peaks, The Yard, The Hub, Jolies, Jerseys, Temple Bar, Wolfley’s, Margaritaville, and a few dozen others.

About a dozen hotels and resorts in the Phoenix area also provide our boards for their guests.

Promotional and Sales Materials

Tempe Toss-Up

tempetossupThe Tempe Toss-up was an early newsletter and event guide published for TACO members in the summer of 2009. It promoted the game, provided instructionm and informed players of places to play and happenings in the national game. Click on the cover to view the full newsletter in Adobe PDF reader. The newsletter was discontinued after the first year and replaced by the web site and blogs.

Custom Tally Towers

Flatiron produced many customized tally towers for local businesses. Most were made for free and offered with a set of boards and bags.

customtts40.jpg

Posters

SurefirePoster_RainbowSmokeSmall.jpg

square.jpg

flagposter.jpg

crowd1.jpg

Brochures

SurefireTrifoldOut1SmallSurefireTrifoldIn.jpg

Boards

boards

cncsmall.jpg

Advertisements